Loading...Whether it is co-writing business articles, pitching journalists story angles, or helping senior executives land speaking engagements and podcast guest appearances, thought leadership is at the core of everything we do.
In B2B organizations, in particular, authoritative thought leadership from the top is what journalists and business decision-makers expect. But doing this well takes consideration, research, and that most valuable of all commodities—time.
Through our professional interview process and marketing syncs, we uncover the ideas and values that drive your organization. We then translate them into the content, messaging, and media opportunities that you need to share your authentic vision in the marketplace.
How we help you be heard:
Co-writing / ghostwriting of authoritative business articles for key officers
Proposal of executive interviews and company stories to key trade and mainstream media
Acquisition of regular, ongoing contributor slots in channels like Forbes, Entrepreneur, & Fast Company
Procurement of event speaking opportunities and podcast guest appearances
Submission of you and/or your company for industry awards and recognition in key analyst reports
The key benefits of thought leadership:
Our approach
Good Thought Leadership tells an authentic story that people want to hear. Creating these stories starts with asking questions
- What is the company’s story?
- What is our strategic goal for this period/for all-time?
- What does the executive genuinely care about?
- What is his/her vision on where the industry is going?
- What does an authentic voice and style sound like for us?
- Who are we speaking to?
- What intrigues, incentivizes or worries them?
- What media are they consuming?
- How can we craft a story that they will care about?
- How can we present that story so that our target media and target audience will respond?
Your words, our work...
We help founders, investors, c-suite officers, and board members of enterprise, late stage, and growth-stage technology companies communicate with the marketplace, powerfully and authentically.
Let's talk