Loading...Authentic storytelling and actionable, written thought leadership is at the core of what we do. To the last woman and man, our clients are successful technology innovators with valuable insights to share in the marketplace. They are also extremely busy executives in fast-moving industries, who do not have the time to research and write long, well-polished media articles.
That’s where we come in. The Content Company Limited follows a tried-and-true strategic process by which we interview executives, extract compelling insights and story ideas, and develop them into compelling and entertaining business articles.
For some clients, we also become an integral part of the marketing team, helping to write messaging copy, e-books, shareholder newsletters, and other critical communications.
Our 5 Rules of Content Creation
Be Authentic
Nobody likes a phony. Through executive interviews and observation, we write to genuinely reflect your voice, vision, and values.
Be Focused
Writing about everything for everyone results in mediocrity. We focus on one message at a time, targeted at specific media and personas.
Offer a Fresh Perspective
Originality speaks volumes. We research what has been published and write for the "white space" that remains.
Inspire Action
Actionable ideas that address relevant issues for constituents have mileage. If it doesn’t help people move forward, it's not leadership.
Remain Confidential
We neither seek credit nor reveal clientele, without your explicit permission. Your words…our work.
What we produce
In addition to our core focus on high-level, co-written thought leadership articles, for some clients we are also asked to write:
What you get
The principal benefits of Thought Leadership content are
Inbound business opportunities:
Published content often leads to knew and unimagined opportunities. New relationships can make all the difference in business trajectory.
Trust and credibility with decision-makers:
Providing insightful, useful information to your audience puts a friendly face on your sales pitch and makes for a much more believable and approachable environment.
Grist for the public relations mill:
Media get enough news and product releases. They are interested in useful industry insights from top company executives that help readers and build readership.
"Air cover" for sales and service staff:
Business development and customer relationship personnel need to follow-up with counterparts regularly. High-quality content and media exposure gives them a great reason to reach out and share.
Search engine optimization:
Inbound links to your site from high-authority business, technology, and trade media improve your rank in search engine results.
Building a personal brand:
Visibility as a thought leader not only gives you recognition by dealmakers in your industry, it also paves the way for future management tenures and board positions.
Your words, our work...
We help founders, investors, c-suite officers, and board members of enterprise, late stage, and growth-stage technology companies communicate with the marketplace, powerfully and authentically.
Let's talk